What Tradekraft is, who is building it, and what it is for.
Tradekraft is a membership house for people who make entertainment, advertising and editorial work, and Coproducer is the platform their productions run on. The argument behind it is set out in full in the position paper, and how membership works is on the membership page.
It is built by people who have been on both sides of the desk: hiring and being hired, running the company and waiting on the invoice. The masthead says who, by name, and answers for it.